

About me
I want to help and change the world one life at a time. I’m kevin There was a time when I weighed 310 pounds and felt heavier than the number suggested. I had no real motivation, no structure, and no discipline. I went through the motions of life disconnected from my body, my purpose, and the people who mattered most. I was present, but not engaged. Especially with my family. Emotionally, I was checked out. Nothing changed overnight their was a huge inspiration in my change but There was no moment of inspiration. What changed was a decision.I stopped waiting to feel motivated and started building discipline instead. I worked on my mindset first. I learned how to control my thoughts, my habits, and my reactions. I focused on doing the basic things consistently, even when I didn’t feel like it. Especially when I didn’t feel like it. As my discipline improved, my body followed. The weight came off. My energy came back. More importantly, my emotional presence returned. I became engaged again as a father, as a man, and as someone responsible for the standard he lives by.This platform exists for men who know they’re capable of more but feel stuck, burned out, or disconnected. Men who don’t need motivation. They need structure, clarity, and a standard they can hold themselves to.I’m not here to sell shortcuts.I’m here to show what happens when a man rebuilds himself through mindset, discipline, and consistency.Welcome to Prime Standard.
This Isn’t for EveryoneThis isn’t for the man looking for comfort, excuses, or someone to tell him he’s doing “good enough.”This is for the man who knows he’s been living unconsciously.The one who’s let his health slide.The one who’s been sloppy with his habits, disconnected from his family, and numb to his own potential.If you’re not willing to take responsibility for your body, your mindset, and your discipline, this isn’t for you.But if you’re ready to wake up, to stop negotiating with your standards, and to rebuild yourself with intention, you’re in the right place.Step in when you’re ready.